In keeping with the spirit of giving your local customers the right impression, let’s delve for a second into a problem that many small business owners have: customer frustration. Actually, believe it or not, there are a thousand ways to frustrate … [Read more...]
Local Customers and Expectations
April 20, 2008 By Leave a Comment
When a consumer is confronted with your business (via an ad, your website, in your store, etc.), what expectation will they form? Would they think (feel, believe, expect) you are: Family friendly and accommodating? Obsessed with customer … [Read more...]
7 Steps to More Local Customers
April 3, 2008 By Leave a Comment
As small business owners, we need to have a pulse on just how far the infiltrated the lives of our customers. It’s easy to assume that a large percentage of the population would turn to the Internet for research on major purchases; that’s gone on … [Read more...]
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