Social Media Management Services for Knoxville, Maryville and Sevierville, TN
Heard about social media and want to know how it can help your business? Need a partner to help your business succeed with social media and social networking? With our social media management services, we partner with you to build a social networking plan that helps you work towards your business goals.
What is Social Media?
Essentially, social media (and social networking) are the platforms used to share information, photos, videos, updates and more with a network of other people online. Websites such as Facebook, YouTube, Twitter, LinkedIn and others are the websites that allow you to build a following and get your message out to people who want to hear it.
What can you use social media for?
Social media gives your business the ability to tell your current (and potential) customers about your company, share information that is important to them, build an online relationship with them and establish yourself as a leader in your field. In turn for your sharing with them, a number of them will want to know more about your company and what you can do for them. Some will want to sign up for a newsletter. And, some will call you or refer you to their friends for new business.
Social media helps to solve small business problems
As a business owner, you know that advertising is expensive no matter what medium you choose. And, depending on the medium, you may have limited control over targeting the people you want to see your ads and can be limited on how the respondents can interact with you.
Social media can help you:
- Target people in the geographic areas you do business in
- Support many different types of content (photos, videos, text, audio) so you have the widest range of content to interest people
- Social media is much more affordable
- Follow-up is easier, more efficient and can require fewer resources
Social media isn’t a fad
The truth is, websites like Facebook, Twitter and YouTube are huge! Facebook has over 500,000,000 users.(1) (Yes, million.) Over 71% of U.S. web users are on Facebook. (1) Twitter has over 200,000,000 registered users.(2) YouTube gets over 2 billion views a day and the average visitor spends approximately 15 minutes on the site. (3) 65% of U.S. adults use social media sites and say they have received positive benefit from it.(3)
Social media has changed the way that people interact with businesses and added a new way for businesses to engage potential customers.
Social media can help build business
Use social media to connect with and inform consumers online is a win-win situation for you and your customers. They get to know more about your company and you get to learn more about what they want and need. By combining social media with a website, forms and some list building activities, you can begin capturing and nurturing leads for the long term.
Social media and traditional marketing
Traditional marketing isn’t dead, per se’. There are still plenty of viable reasons for utilizing some sort of traditional media to reach consumers. However, the cost of traditional marketing is prohibitive for many businesses compared to social media marketing. We’re not going to tell you to abandon traditional marketing (unless you want to). Instead, we tell business owners to get involved in social media to see how it can positively impact the way you do business and reach consumers.
Social media is cost effective
You can get started using Facebook, Twitter, LinkedIn or YouTube for business today for nothing more than an investment of your time. However, we find many business owners prefer to consult with someone who can show them the ropes or jumpstart their social media by setting everyhing up for them. This can save you time and make sure you get it right the first time. We offer social media consulting at affordable rates. See our social media packages for more information.
Let us help you get started and manage your social media
By allowing us to work for you to manage your social media, you gain a professional and engaging social media presence and will be free to handle other aspects of your business. Our services provide everything you need from start to finish, and will be maintained by a trained inbound marketing professional familiar with your business and goals.
Contact us or call (865) 314-7718 for more information.
Get the most value for your business from social media. 