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If you’re going to spend the time and money on a project like a website, wouldn’t you want to make sure you got a Return On your Investment? Many small businesses build a website without giving their ROI any thought.

What would your return be? New customers? More sales? It all depends on what your goals are. For my customers, we don’t start until they have defined their goals for the website. So, how do you go about reaching those website goals? You get that spankin’ new website in front of the people who are looking for your goods or services.

You have to make your site easy to find
If you are a local business in Knoxville, and you want people to be able to find your website, then you will have to have the words on your site reflect the terms people will use when looking for your products or services online (’keywords’). To do this, your site will need to be optimized for those keywords, so when someone goes to a search engine and uses those keywords, they can find you. (I.e. “knoxville real estate” or “maryville tn car repair”)

Let your existing customers know
Every piece of paper that goes out of your store needs to have your website address on it; receipts, fliers, business cards, notepads, letterhead, envelopes, gift cards … you get the picture. You’ve built a great thing! Make it easy for your existing customers to find you online and be a repeat customer.

Better than that, though, tell them! When they are at the counter, say, “Thanks for coming in and, by the way, we’ve got a brand new website that will make it easy for you to do X, Y and Z.” They will LOVE that.

Make it easy for potential customers
Along the same lines, marketing your website should fold right into any other marketing you do for your organization. Commercials, billboards and other signs, ads in magazines or newspapers; all should have your website mentioned where it is easily read.

So there you have it …. a couple of ways you get spread the word about your new website. Remember, you put a lot into your site (or you will), be proud of it and tell everyone you see. You want the best return you can get.

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What are your thoughts? Post a comment and let's talk.

Do you have questions about what how you can leverage the Internet to improve your customer experience and boost your company's performance? Just ask.