Want to ensure people in Maryville, Knoxville or Sevierville find your store’s website? It really isn’t that difficult if you follow a few simple steps. Build it right … with the right stuff When it comes to the correct way to build a website (technically speaking), you have to use the right technology for the [...]
Archive for April, 2008
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Frustrating Your Customers
April 25th, 2008 
rmhager In keeping with the spirit of giving your local customers the right impression, let’s delve for a second into a problem that many small business owners have: customer frustration. Actually, believe it or not, there are a thousand ways to frustrate a customer. However, I only want to talk about one. Over Promising and Under [...]
Tags: Local Customers and Expectations
April 20th, 2008 rmhager When a consumer is confronted with your business (via an ad, your website, in your store, etc.), what expectation will they form? Would they think (feel, believe, expect) you are: Family friendly and accommodating? Obsessed with customer satisfaction? Honest and deal with integrity? Can service their [insert mechanical device here] better than anyone? Revolutionary and [...]
Pay Attention to the Smart People
April 12th, 2008 rmhager As a small business owner, do you pay attention to the smart people you run across? I try to. As I’ve grown older, I’ve realized that wisdom (ideas, knowledge, inspiration) can come from some unlikely sources. When it happens, I need to be paying attention. One person I’ve run across that I pay attention to [...]
Meeting Needs & Solving Problems for Your Customers: Part 1.5
April 9th, 2008 rmhager In a previous post about how a Knoxville business can provide value to their customers with a website, we pondered the fear inspiring idea of asking your customers what you could do for them and took a detour into soliciting for customer feedback. Let’s take a minute and roll that into a larger question: What [...]
